Email marketing is something a lot of small businesses do but did you know you can make some of that automated through Mailchimp email automations?
What is Mailchimp?
Mailchimp is a tool that lets you manage your email lists and more. It is one of the more user friendly email marketing platforms out there to communicate to your subscribers and customers but there’s a lot more to the platform than that. It is very easy to automate email communications.
Why Mailchimp over Constant Contact?
I’ve used Mailchimp for years so this post has inherit bias toward Mailchimp vs Constant Contact. I’ve just found Mailchimp to be much more user friendly when creating templates and getting more out of it for general business users.
It’s very possible Constant Contact has some inherent benefits for power users but when it comes to the day to day small business owner and client, Mailchimp has proved its worth to me in terms of flexibility and wide use cases.
The drag and drop template builders of Mailchimp are one of my favorite features that provide a ton of flexibility for whatever use case you’re looking for in your email provider.
It’s also free under 2,000 contacts which is usually a really good start for any small business and provides plenty of room to grow without additional cost in the beginning of building your email marketing list.
The drag and drop email template builder for Mailchimp is probably one of the biggest draws to the software platform. They have tons of pre-built email templates to choose from based on the type of communication you’re sending. If none of those suit your fancy, the easily customizable solution based on what you’re trying to do with your email meets the needs of even the most demanding business.
Mailchimp Email Automations
One of the best features of Mailchimp is the ability to setup email automations based on a variety of situations. If your list is automatically imported or even manually imported, you can trigger emails to be sent off depending on a wide range of things.
Mailchimp’s automation feature allows you to create targeted emails that send when triggered by a specific date, event, or contact’s activity. Our automation builder offers powerful segmenting, scheduling, and design tools in one easy-to-use package, so you can send email campaigns that inform, reward, and engage your contacts, automatically.Mailchimp.com
Types of Email Automations
There’s a variety of email automations you can do with Mailchimp:
- Welcome New Subscriber
- Abandoned Cart
- Previous Campaign Activity
- Onboarding Series
The above is just a short list of emails you can use automations for in Mailchimp. If you know how your customer or potential customer is likely to engage with your business, you can build out a suite of email automations to make it easier to communicate with them and build your business without additional effort. These email campaigns can take time to setup and build out but if done properly, they’ll drive extensive value for your business.
Love the idea of setting up email automations but not sure where to start? Schedule a free 30 minute consultation and we’ll be happy to answer any questions you may have.